Lighting Maketh the Shot
A recent corporate video shoot at Standard Bank for the Holycow Agency got me thinking about the role lighting plays in a successful video shoot. The rapid tech advancements in cameras and lenses are fantastic. I love that dynamic range is on the up, that lenses are becoming faster, sharper and more affordable. Somehow this all seems to be to the detriment of lighting and honing in on the craft of lighting. There's an awful lot of people out there referring to themselves as c