Video Production
Agency

So just when did we decide that gear comes before craft? I only ask this question after recently spending time with a second shooter (no names mentioned) who had more gear than he knew what to do with. The internet has been a revolution for our industry, it's democratised film making... it's also begun to burden us with gear. You can't hide from gear online, it's everywhere, manufacturers, reviewers, user groups all seem to obsess over the gear rather than the craft. I can qu

A good video crew gets the job done on time, in budget, without fuss and delivers great footage and audio. This sounds pretty obvious right? Well it's not as obvious as it should be. With the democratisation of video production, through cheaper gear, also comes the cheaper video crew. Don't get me wrong, I'm all for healthy competition but I'm not for the lowering of standards. Considering we live in what's essentially the "video age", it flummoxes me that sooo much bad video

How things have changed! Small cameras delivering big visuals. The Sony Alpha 7S is changing the way our video crew shoot video and for the better. For documentary filming we can get so much more filmed in a day and not have to compromise on the quality. To be honest, the A7S is proving itself suitable for corporate video and broadcast (when connected to the Atomos Ninja 2 or Shogun). The A7S has also proved itself as the perfect tool for filming in Africa, it's such a small