More and more of our clients are turning to animated Explainer Videos as a powerful marketing tool for selling their products or services. But what is an explainer video and is it right for you? Let's start by answering the first question. What is an explainer video? Typically an explainer video is a 60 to 90 second animated video that, well... explains your product or service offering in a manner that is to the point, informative, easy to understand, eye catching and directe

You've realised the benefits of an animated explainer video, selected your production company and now you're ready to go.... or are you? What's the point of your explainer video? It seems a pretty obvious question but it's one you and your creative team need to completely understand. What do you want your explainer video to do? Promote your business? Your services? Your product? A combination of all? An animated video explainer is only as effective as the initial planning th